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Arqham

School of Architecture. This time I had to create an interesting project by a great Peruvian architect. The idea is to reinvent the architecture workshops, from a more experimental point of view and that in teaching the students have more than one teacher guiding them in practice and theory. And it is with this background that I decided to use a typographic superimposition technique to express the type of methodology that the school proposes, focused on changing education from an experimental side.


Role: Art Director / Brand designer

Category: School of Architecture

Client: Alfredo Queirolo

Project: Brand creation

Agency: 121 Latam

Educaps

Microlearning courses by Tecsup, In order to start this journey I used a space capsule, which is the conceptual and graphic representation of Educaps. In this capsule you will be able to know and learn different courses, worlds, spaces linked to technology, digital communication and science. Each person who lives and is passionate about technology, will have direct access to board the capsule and learn about the different courses that Educaps has prepared for them.


Role: Art Director / Brand designer

Category: Microlearning

Client: Tecsup / Educaps

Project: Brand creation

Agency: 121 Latam + estudio Q

SPM

Rebranding – spm represents a network of professionals involved in a variety of industries and business categories that drive our country.

Therefore, we believe that the brand should also represent our national multiculturalism, taking an evolutionary step and seeking the growth of the Society.


Therefore, in this proposal we maintain the initial colors of the brand, giving greater emphasis on red as the main color. This combination expresses elegance and class.


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Integrated letters to denote continuity, connection and collaboration. Round terminations that appeal to a didactic and practical communication.


Role: Brand-Art Director

Category: Marketing

Client: SPM

Project: Rebranding

Animator: Belinda

Agency: estudio Q

Jet Rodeo

Music video. This time we were in charge of creating the visual identity and the video clip for the release of the single Bello Fantasma by the Peruvian band Jet Rodeo together with the Bolivian band Octavia. Under a dreamlike concept we set out to create a strident and minimalist world made up of geometric and undulating elements that are representations of the different feelings and emotions conveyed by the story of the song.


Bello Fantasma, is a cosmic entity in the video clip, but at the same time represents a real and important being for the band, and this being travels not only through time, but in every memory lived together with the members of the band, from a deeper and sentimental connection.


Role: Art Director

Category: Music video and Design

Client: Jet Rodeo

Project: Music video and Design animation

Graphic designers and animators: Cynthia Díaz, Karol Verástegui, Jesus.

Agency: estudio Q

Logra

Fintech banking. Logra is the opportunity for all entrepreneurs, it is the union of two very strong concepts, the sum of dreams, represented by the cloud and the effort, represented by the fist. Logra is a digital platform that provides many benefits for freelancers. And that is why I proposed to manage the identity with digital codes, such as WhatsApp emoticons, strident and primary colors, which help to dialogue and connect with the audience in a more direct, honest and jovial way.


Role: Art Director / Brand designer

Category: Bank

Client: Logra

Project: Brand creation

Agency: estudio Q + Puntoo

Dolce

Nonno

Ice cream and waffles. A married couple decided to start their own business, an ice cream parlor with an Italian touch and sweetness that will remind us how nice it is to share and go back to being a child when we taste our favorite ice cream.


Role: Art Director / Brand designer

Category: Ice cream

Client: Dolce Nonno

Project: Brand creation

Agency: estudio Q

Fauna

Collage

Collage experimentation workshop. A graphic identity that reflects the union of different species that represent our fauna, fused with the creative expression of the hands. And this itself is built with strident colors that are composed through the wise green and free blue. It is a space, artistic, where you can materialize your emotions, understand them, look at them and find another way to interpret them.


Role: Art Director / Brand designer

Category: Art

Client: Fauna Collage

Project: Brand creation

Agency: estudio Q